Julian Birkinshaw is Professor and Dean of the Ivey Business School in Canada, and Professor (on leave) at the London Business School. He is a Fellow of the British Academy (FBA), the US Academy of Management (AOM), the Strategic Management Society (SMS) and the Academy of International Business (AIB).
Julian is a recognized expert on digital transformation, innovation and strategy in large corporations. He has written sixteen books, including Fast/Forward, Becoming a Better Boss, Reinventing Management, and Giant Steps in Management, and over one hundred articles in leading academic journals. His article How Incumbents Survive and Thrive was selected as the top Harvard Business Review article in 2022.
Julian’s next book is Resurgent: How established companies can fight back and thrive in an age of digital transformation, co-authored with John Fallon, published in June 2025.
He is regularly quoted in international media outlets, including CNN, BBC, The Economist, the Wall Street Journal, the Huffington Post, Bloomberg Business Week and The Times, and he speaks regularly at business conferences in the UK, Europe, North America and Australia. He is regularly featured on the Thinkers 50 list of the most influential management thinkers in the world.
How established companies can fight back and thrive in an age of digital transformation
